Borrow from the world of human wellness and use naturally soothing colors and textures. Add homey touches to pet products, such as soft colors, natural fibers and fabric effects, to allow them to blend into home decor. Toys mix natural references such as animal shapes with high-octane colors for an exciting, engaging play experience for pets.

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Inspired by regenerative ecosystems found in nature, the circular economy proposes that all goods and products find their way back into supporting the same system from which they were created once a person is finished using them. Ecosystems found in nature are regenerative and restorative rather than linear. It is based on three principles: • Design out waste and pollution • Keep products and materials in use • Regenerate natural systems By following these principles, a circular economy can drastically reduce waste, pollution, and resource depletion.

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