https://www.avient.com/sites/default/files/2023-09/ColorWorks Body Wash Case_Study_Snapshot.pdf
LEADING CONSUMER
GOODS COMPANY
B O D Y W A S H C A P S
• Lend guidance in using color trending intelligence to
customize 20+ colors for product line rebranding
• Provide fast turnaround on new designs to improve speed
to market
• Navigate development efforts with external design firms and
label manufacturers to ensure visual consistency and brand
identity
• Receive technical support before and during processing
• Delivered over 20 approved custom colors
utilizing market and trend expertise
• Employed both virtual and onsite co-collaboration
sessions for quick turnaround on crucial color
decisions
• Worked with all necessary parties, including
design firms, manufacturers, and internal
engineering team to protect brand integrity
• Provided technical support and expertise to
converter
ColorWorks™ Design & Technology Centers –
West Chicago
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-10/Mike Irwin Bio - 2024.pdf
He leads the company’s efforts to drive new business
development and market development, enhance marketing excellence across Avient, and
advance our commercial excellence programs.
https://www.avient.com/sites/default/files/2024-12/2024 Avient Executive Bios_Michael Irwin.pdf
He leads the company’s efforts to drive new business
development and market development, enhance marketing excellence across Avient, and
advance our commercial excellence programs.
https://www.avient.com/sites/default/files/2024-12/2024 Avient Executive Bios_Dr. Ashish K. Khandpur.pdf
Khandpur previously served as Group
President of the Transportation & Electronics business group for 3M Company.
https://www.avient.com/sites/default/files/2024-10/Jamie Beggs - Bio 2024.pdf
a diversified
holding company whose businesses served many industries including energy, real estate
and private investments.
https://www.avient.com/sites/default/files/2024-12/2024 Avient Executive Bios_Chris Pederson.pdf
Just prior to joining Avient in 2018, he was Vice President of Strategy at Hexcel
Corporation, responsible for the company’s M&A strategy and execution.
https://www.avient.com/sites/default/files/2020-08/willowwood-prosthetics-case-study.pdf
This fourth-generation, family
owned and operated company is a global leader in
designing and manufacturing innovative prosthetic
products that help amputees lead more comfortable,
active lives.
https://www.avient.com/sites/default/files/2020-09/swiss-army-knife-case-study.pdf
MATERIAL COMBO AMPLIFIES COMFORT
AND USABILITY FOR SWISS ARMY™ KNIFE
VICTORINOX™ UPDATES ITS ICONIC POCKET KNIFE
WITH MATERIALS THAT MAKE A DIFFERENCE
© 2020, All Rights Reserved
Avient Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012
THE CHALLENGE
The Original Swiss Army™ knife from Victorinox™ is one of
the world’s most recognizable brands, and the company
has earned a strong reputation for the quality of its
pocket knives.
https://www.avient.com/sites/default/files/2020-11/oncap-denesting-case-study.pdf
The company was running out of time and
facing the reality of being unable to deliver an effective
solution and, ultimately, losing the account.
https://www.avient.com/sites/default/files/2023-03/Therma-Tech Heat Sink for Auto Lights Case Study.pdf
THE CHALLENGE
Elausa Electronics specializes in the design and
manufacture of electronic components for industrial
and automotive industries, working in close
collaboration with many automotive OEMs and Tier 1
companies for electronics and lighting applications.