https://www.avient.com/sites/default/files/2023-01/PCR Color Prediction Service Technology Snapshot 2022_Appliances.pdf
ELECTRICAL
APPLIANCE BRAND
H O U S E H O L D P R O D U C T S I N
R E C Y C L E D A B S A N D P S
• Support to qualify a new raw material sourcing process
• Color prediction feasibility for new material grades
• Color design guidance to maintain brand identity and differentiation
• Color solutions that work with mixed grades of rABS and recycled
polystyrene
• Worked with the brand owner to test multiple
styrenic grades and understand the best fit across
colors and recycled resins
• Supported integration of multiple resin solutions for
the best rendering and aesthetics in rABS and rPS
• Helped approve 7 colors to be launched within the
forthcoming 18 months
PCR Color Prediction Service
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-08/gravi-tech-closures-case-study.pdf
As they strive to increase the perceived value of
their products, leading brands realize that talking to
consumers through traditional communication outlets
is no longer enough.
The
company approached Avient with the question: how
can we continue to meet premium brand owners’ needs
while improving our own profitability?
Finding a material that would not compromise the
premium quality provided to a leading spirits brand
was critical for the closure producer.
https://www.avient.com/sites/default/files/2020-08/colormatrix-amosorb-low-haze-product-bulletin-8.5x11.pdf
However, when active oxygen scavengers and other
additives are used in PET bottle production clarity
can decrease, which negatively impacts product
appearance, customer appeal and brand value.
RECYCLABILITY & rPET
Brand owners wishing to operate with a Circular
Economy need to use higher levels of rPET in their
packaging.
Brand owners need to ensure the oxygen
scavengers used in their PET bottles maintain their
oxygen scavenging efficacy with the introduction
of increasing levels of rPET.
https://www.avient.com/sites/default/files/2023-03/ColorMatrix Amosorb rPET Booster Product Bulletin.pdf
RECYCLABILITY & rPET
Brand owners wishing to operate with a Circular
Economy need to use higher levels of rPET in their
packaging.
Brand owners would like to ensure the
oxygen scavengers used in their PET bottles
maintain their oxygen scavenging efficacy with
the introduction of increasing levels of rPET.
For brand owners seeking to maximize their rPET
usage up to 100% to achieve sustainability and
recyclability targets, Amosorb 4020R offers a cost
effective solution with reliable oxygen scavenging
performance and low haze levels on final bottles.
https://www.avient.com/sites/default/files/2020-07/case-study-versaflex-om-rotary-power-tool-handle_0.pdf
Versaflex OM - Rotary Power Tool Handle
PREMIUM POWER
TOOL BRAND
R O T A R Y P O W E R T O O L
H A N D L E
• Soft touch grip with improved haptics
• Reduced vibration
• Excellent surface appearance
• Bonding to nylon
• Utilized global technical services to translate
customer’s preferred material in North
America to Europe
• Enabled brand consistency across the
globe, and accelerated time to market
Versaflex™ OM 6258
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-07/case-study-one-pager-edgetek-screwdriver-handle.pdf
PREMIUM TOOL
BRAND
S C R E W D R I V E R H A N D L E
• High impact resistance
• High tensile strength
• Aesthetic surface
• Good processability
• Customized a nylon 6 based formulation,
with an emphasis on the impact properties
and processability, yet delivering the
desired aesthetic surface
• Met the customer’s aggressive timeline
and helped troubleshoot application needs
to determine the best material solution
Custom Edgetek™ Nylon Formulation
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations
Premium tool brand
https://www.avient.com/sites/default/files/2022-04/Edgetek LD - Eyewear-application snapshot.pdf
EYEWEAR BRAND
S U N G L A S S F R A M E S
• Can float on water
• Excellent surface with low flash
• Compatible with secondary painting process
• Formulated a 0.82g/cm³ density material for
lightweight performance that allowed the
frames to float on water even after painting
• Enabled excellent surface by addressing the
typical flashing edge problems
• Delivered a paintable material to support
brand identity and convey value
• Dedicated on-site support to ensure the
density performance during secondary
painting processing
Edgetek™ LD Formulation
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-07/gls-tpe-bayer-cap-english.pdf
GLS TPE - Bayer Cap - English
BAYER®
T P E O V E R M O L D E D C A P
• Easy to grip and open
• Design requirements:
• Raised logo
• Specific brand color
• Optimize retail shelf space/reduce packaging
• Improved packaging functionality for both
user (ergonomic design) and on shelf
(better stacking and reduced packaging)
• Offered value-add formulation that allowed
customer to extend brand differentiation in
the market
GLS™ Thermoplastic Elastomer
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-12/Oncolor bio colorant -smartwatch housing -case study snapshot.pdf
FITNESS
SMARTWATCH
BRAND
S M A R T W A T C H H O U S I N G
• Reduce carbon footprint at least 30% by using bio-based
material
• Meet physical properties requirements such as impact
strength, UV resistance, and thermal resistance
• Provide small lot quantity for various colors
• Offered bio-based colorants to support
carbon footprint reduction
• Maintained over 80% of mechanical
properties of materials and passed QSUN &
QUV test
• Offered supply flexibilities in low volume for
a high mix of colors
OnColor Bio Colorants
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/polymer-colorants/solid-color-masterbatches/oncolor-bio-colorants
Slide 1: Fitness Smartwatch Brand
https://www.avient.com/sites/default/files/2023-09/Avient Sustainability Day 2023 - Website %289.19%29.pdf
Prefer to buy
sustainable products
44%
Of consumers are
purpose-driven,
an all-time high
Product-Driven 4%
Brand-Driven 15%
Value-Driven 37%
Purpose-Driven 44%
Drivers of Purchasing Decisions
Avient Corporation 25
SUSTAINABLY-MARKETED PRODUCTS GROW 2X FASTER
110
120
130
140
150
160
2017 2018 2019 2020 2021 2022
Sustainably-Marketed Products vs.
Packaging and
Packaging Waste Directive)
Sources: UN Environment Programme; Deloitte; McKinsey & Company;
European Commission: Environment
SOLVING CHALLENGES IN KEY END MARKETS
Avient Corporation 33
Transportation
VOC reduction
Bio-based content
Eco-conscious
Food waste reduction
Sustainable
Infrastructure
Eco-conscious
Resource conservation
HOW AVIENT INNOVATION ENABLES SUSTAINABLITY
Avient Corporation 34
Solutions to increase recycled
content and minimize plastic waste
Solutions to reduce weight and
energy consumption
Solutions to preserve and protect
natural resources & human life
HOW WE ENABLE SUSTAINABILITY
Renew
Michael Garratt
Senior Vice President, President of Color, Additives and Inks – EMEA
Avient Corporation 35
RENEW
Avient Corporation 36
• Meet Aggressive Sustainability Goals - While brand owners have made
strong, public sustainability commitments – many are currently trailing far
behind goals
• Develop Strategies to Minimize Plastic Waste - Plastic waste remains
a global priority with consumers and legislatures – forcing brand owners to
implement tangible mitigation strategies
• Increase Post Consumer Recycle (PCR) Utilization & Post
Consumer Recycle Availability - Increasing the use of PCR is far more
challenging than many companies had anticipated
• Meet Legislation Requirements - Legislatures are drafting financial
penalties for companies unable or unwilling to meet post-consumer recycled
content targets
Solutions to increase
recycled content and
minimize plastic waste
PLASTICS ARE PART OF THE SOLUTION
Avient Corporation 37
Source: Franklin Associates / American Chemistry Council
PLASTIC ALTERNATIVE PACKAGING (GLASS + ALUMINUM + PAPER)
2x More energy
3x More greenhouse
gas emissions
5x More waste
6x More waterWater
Waste
Emissions
Energy
BRAND OWNER PROGRESS AGAINST COMMITMENTS
39%
29%
37%
16%
6%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
Brand Owner 1
Brand Owner 2
Brand Owner 3
Brand Owner 4
Brand Owner 5
Brand Owner 6
Brand Owner 7
Brand Owner 8
Brand Owner 9
Brand Owner 10
Percent Recycled Plastic Used
Progress through 2022
Gap to reach 2025 targets
Source: Ellen MacArthur Foundation 2022
Avient Corporation 38
Color
Management
Maintaining
Mechanical
Properties
Decontamination Mono-Material
Construction Consistent Quality
TOP 5 GAPS TO RECYCLE CONTENT UTILIZATION
Avient Corporation 39
Avient Corporation 40
Food & Beverage Packaging
2022 Revenue: $43M
Taste and Odor Management
ColorMatrix™ AAnchor Scavenger
• Improves recyclability
• Reduces regulatory risk from migration issues
ACETALDEHYDE REDUCTION Recyclable Oxygen Barrier
ColorMatrix™ Capture ™ Oxygen Scavenger
• Protects recyclate - maintains clarity with no
discoloration
• Enables higher rPET content utilization
rPET UTILIZATION
Food & Beverage Packaging
2022 Revenue: $88M
PCR Performance Additives
ColorMatrix™ SmartHeat™
• Lowers energy use - CO2 Emissions
• Reduces yellowing and thermal instability
• Enables increased use of rPET
• Minimal impact on part color
35%
LOWER CARBON EMISSIONS
THINNER WALLS
Reduced Wall Thickness Packaging
ColorMatrix™ Ultimate™UV Light Barrier Stabilizer
Cesa™ Light Additives
• Protects ingredients from UV degradation
• Enables reduced wall thicknesses
• No negative effect on recycling
Increased Recycle Content
ColorMatrix™ Process Aid and Toner for
Recycled PET (rPET)
• Improves ability to recycle PET
• Enables higher percentages of recycled content
• Provides superior aesthetics
• Prevents degradation of physical properties
ENHANCES RECYCLING
Avient Corporation 41
Avient Corporation 42
Design for Recycling
CycleWorks™ Center for Mechanical Recycling
• Recycling trials and field testing
• Solutions evaluation and screening
• Customer collaboration
EXPANDS PCR USAGE
PCR Color Prediction Service
• Enables use of lower-quality PCR
• Predicts achievable colors
• Increases PCR utilization rates
• Helps brands to achieve PCR usage goals
CONSUMERS:
CHOOSE BASED ON COLOR
CycleWorks™ Center
Milan, Italy
Additives for Recycling
2022 Revenue: $50M
Stabilization During Recycling
Cesa™ A4R Additives for Recycling
• Enables multi-loop recycling
• Stabilizes recyclate during processing
• Reduces discoloration, gels, and black spots
PCR UTILIZATION
ENABLES
Personal Care Packaging
New Product
Avient Corporation 43
Bio-Based Phone Case
reSound™ OM BIO-based Thermoplastic Elastomers
• Derived from non-fossil-based raw materials
• Good property retention and UV resistance
BIO-BASED CONTENT
Avient Corporation 44
High PCR Content Razor
reSound™ Recycled Thermoplastic Elastomers
• Excellent processability
62%
2022 Revenue: $1M
Carbon Footprint Analysis
Carbon Footprint Mapping Service
• Provides input metrics for independent brand
carbon footprint calculations
• Aligns with a defined ISO standard, certified by
TUV Rhineland
ENABLES
CARBON AWARENESS
Avient Corporation 45
2022 Revenue: $1M
Portable Power Station
Nymax™ Recycled Nylon
• Recycle content up to 60%
• Excellent weathering performance
• Reduces weight
Swim Goggles
reSound™ BIO Thermoplastic Elastomers
• Performs like traditional TPE
35 - 70%
BIO-RENEWABLE CONTENT
Avient Corporation 46
2022 Revenue: $3M
Off Road Vehicle Structural Components
Nymax™ REC Reinforced Nylon
• Replaces steel/aluminum
• Excellent fatigue resistance
INCORPORATES
Avient Corporation 47
“Avient’s bio-circular materials for our Biofuse 2.0 goggles are a real game changer that
will set Speedo apart from the competition - and will support our aim of reducing
environmental impact.”
Chantal Nestor-Saury, Product Development Manager
Avient Corporation 48
Brand Commitment: Percent Recycled Plastic Used Demand by Feedstock Type
39%
29%
37%
16%
6%
0% 10% 20% 30% 40% 50%
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Brand 7
Brand 8
Brand 9
Brand 10
Progress through 2022
Gap to reach 2025 targets
Source: Ellen MacArthur Foundation 2022
12% CAGR Recycled
Virgin
Plastics3% CAGR
RENEW – TAKEAWAY
Demand for Recycled Content Drives Growth Projections
Examples
Covered
Other
Applications
45%
2022
Source: McKinsey
HOW WE ENABLE SUSTAINABILITY
Reduce
Chris Pederson
Senior Vice President, President of Specialty Engineered Materials
Avient Corporation 49
REDUCE
Avient Corporation 50
• Improving Fuel Economy - Incorporating innovative lighter-weight alternative
materials as a cost-effective way to reduce fuel consumption
• Reducing Energy Consumption and Dependence on Fossil Fuels -
Negative public perceptions of fossil fuels are challenging companies to utilize
alternative energy sources and also to reduce overall demand (consumption)
• Reducing Carbon Footprint - Companies are seeking assistance from their
suppliers to address the ever-increasing pressure to reduce their carbon footprint
• Lessening Environmental Impact - Manufacturers are looking to reduce
dependence on processes with high environmental impact such as the release of
Volatile Organic Compounds (VOCs) during painting
Solutions to reduce weight
and energy consumption
Avient Corporation 51
Lightweight Dashboards
Hydrocerol™ Chemical Foaming Agents
• Reduces part weight
• No impact on performance
• Highly cost effective
20%
LESS MATERIAL
2022 Revenue: $46M
Body + Trim
SmartBatch™ Paint Replacement
• Reduces emission of volatile organic
compounds (VOCs)
REDUCES VOCs
Protective Film
Versaflex™ Protective Film
• Protects new cars from damage during shipping
• High-tack eliminates solvent containing adhesives
Avient Corporation 52
LED Lighting Components
ThermaTech™ Thermally
Conductive Formulations
• Reduces weight vs. aluminum
• Removes heat – extends LED life
• Will not corrode
LIGHTER THAN ALUMINUM
2022 Revenue: $3M
REDUCES FUEL
CONSUMPTION
Running Boards, Side Steps
Complēt™ Long Fiber Reinforced Structural
Thermoplastics
• High strength-to-weight
• Replaces steel/aluminum
• Excellent load carrying and fatigue resistance
Avient Corporation 53
Battery Frame
Maxxam™ Polyolefin Formulations
• Critical stiffness and rigidity
• Chemical and thermal performance
• Replaces a heavier, aluminum frame
LIGHTER THAN ALUMINUM
Design for Lightweighting
Avient Design Services
• Comprehensive design for
sustainability capabilities
• Materials agnostic
• 10% reduction in weight increases
range by 14%
SUSTAINABLE DESIGN
2022 Revenue: $4M
EV Battery Cooling System
Versaflex™ Thermoplastic Elastomers
• Thermal management
• Chemically resistant
• More efficient and longer life battery
EXTENDS BATTERY LIFE
Avient Corporation 54
EV Connectors
Edgetek™ PKE Non-halogen flame retardant
Formulations
• Provides reduced carbon footprint
alternative to traditional materials (Nylon)
LESS CO2 THAN NYLONCharging Cable Infrastructure
ECCOH™ Wire and Cable Formulations
• Low smoke, zero halogen
• Flame resistance exceeds EVM1/EVL2
requirements
ZERO HALOGEN
2022 Revenue: $2M
Avient Corporation 55
Trailer Flooring
Polystrand™ R Recycled PET Composite Tapes
• Minimum 95% post-consumer recycle content
• Improved carbon footprint without
sacrificing performance
95%
RECYCLED PET
Aerodynamic Side Shield
Polystrand™ Thermoplastic
Composite Laminates
• Can be post-formed
• High impact and fatigue resistance
LIGHTER
Commercial Transportation,
Aerospace
2022 Revenue: $8M
Rail Car Doors
Glasforms™ Composite Panels
• Replaces steel
• Will not corrode
• Reduces weight
LIGHT & DURABLE
Air Cargo Nets
Bio-based Dyneema® Fiber
• Extends product life from 3 to 5 years
59%
LESS WEIGHT Arm Rests & Seat Frames
Complēt™ Long Fiber Composites
• Replaces steel
• High strength-to-weight ratio
LIGHT & STRONG
Commercial Transportation,
Aerospace
2022 Revenue: $8M
Air Cargo Containers
Polystrand™ Composite Sandwich Panels
• Lighter and stronger than aluminum
95%
Avient Corporation 56
Avient Corporation 57
Aquaculture/ Fishing Nets
Dyneema® Fishing Net Fibers
• High bite resistance – lowers maintenance
costs and fish loss
• Lighter weight reduces fuel consumption –
allows for larger net sizes
LIGHTER THAN NYLON/ POLYESTER
70%
LIGHTER THAN STEEL
Lifting Slings
Dyneema® Fiber
• Facilitates heavy lift in harsh environments
• Accredited by DNV GL, ABS, Bureau Veritas
Mooring Lines
Dyneema® Mooring Rope Fibers
• Able to handle heavy loads common to
modern shipping
• Improves handling
• Reduces dock worker injuries
2x
SERVICE LIFE
Marine Infrastructure
2022 Revenue: $41M
Solar Power Station UV Solutions
Smartbatch™ Combination Colorants
• Protects solar power panels from UV weathering and
outdoor exposure
• Meets critical performance standards
ENERGY SAVINGS (VS.