Brand owners themselves are committing to increased recycled content beyond these regulations. This emerging technology was developed in 2021 and is undergoing testing with major brand owners. In addition, the additive is compatible with many different rPET grades to help brand owners achieve their sustainability targets.

In July 2020, following our transformational acquisition of Clariant Color, we branded the collective enterprise as Avient —a new name, for a new kind of materials company. now Conagra Brands, Inc.). Valvoline”), a leading worldwide producer and distributer of premium-branded automotive, commercial and industrial lubricants and automotive chemicals, from 2016 until 2018.

Leading phone case brand owners have been searching for a blue jean stain resistant material that offers expanded design freedom,” said Michelle Hearn, global marketing director, Specialty Engineered Materials at PolyOne. Using Versaflex™ CE 3320-70 TPE helps brands avoid the sourcing and manufacturing issues of silicone, and it is the only thermoplastic material that stands up to blue jean staining when used in white and light-colored phone cases. Versaflex CE 3320-70 showed no signs of staining, equal to that of the industry benchmark, a branded white silicone case.

It also helps convertors and brand owners by enabling the switch from multi-material to mono-material packaging, and enables convertors and brand owners to switch from difficult-to-recycle multi-material to a mono-material solution.  With its ability to simplify packaging structures and reduce waste, Cesa Anti-Block Slip LS improves the recyclability of flexible polyolefin packaging and contributes towards a positive brand image in the market, enabling sustainability efforts, and improving brand perception.

This full-spectrum portfolio of brand protection solutions, launched initially in North America and Europe late last year, is now available in the Asia Pacific region. Our advanced solutions can help these companies to protect brand integrity while minimizing revenue loss or claims resulting from inferior counterfeit goods.” Percept technologies include formulation and consultative services to assist manufacturers and brand owners in confidently detecting whether their goods are authentic or are being counterfeited.

From clothes and accessory brands to auto manufacturers, electronics manufacturers and even medical device companies, the problem of counterfeit merchandise is growing. Recently developed brand protection technologies can help give manufacturers the edge they need to protect their products, reduce or eliminate false warranty costs and even expand into new geographic areas with confidence. Percept™ Brand Protection Technologies 

These offer a strong, renewable story and may also give you increased design freedom when it comes to on-brand color and design choices. TPEs with recycled or bio-based content can be formulated to enable brands to create more sustainable plastic products. With bio-based content, design freedom is much broader and brands can promote using a renewable source.

We advance our customers' projects from concept to commercialization by engaging and helping them translate their design needs into intelligent brands and applications. ColorWorks provides highly specialized color collaborative design service combined with  color technology and expertise to support designers, marketing specialists and brand managers in their brand lifecycle management.

Offered under the new “Avient Specialty Inks” brand, this consolidated portfolio unifies Avient’s highest performing specialty inks to make it easier for customers to access these products globally. With this initial launch under the new Avient Specialty Inks brand, we are offering all our customers a complete package of the best special effects and additive inks to simplify product selection, making it easier for customers around the world to select and order the right products for their needs,” said Tito Echiburu, general manager, Avient Specialty Inks. They are compatible for use with all screen-printing plastisol ink brands from Avient, including QCM, Rutland, Union and Wilflex.

Colorants can meet brand standards, UV packages can offer additional protection for applications with high UV exposure, lubricants can minimize wear and tear, flame retardants can provide flame, smoke, and/or toxicity compliance, and additional durability can ensure your products perform in extreme climates (hot or cold). Customized color matches for brand cohesiveness Employ color as part of a product branding strategy