https://www.avient.com/sites/default/files/2020-08/case-study-lightweight-garden-hose.pdf
GILMOUR®
A Q U A A R M O R T M L I G H T W E I G H T
H O S E
• Lightweight
• Improved kink resistance and flexibility
• Soft yet durable solution for consumer appeal
• Shelf differentiation
• Drinking water safe
• Met all requirements with a custom TPE
solution, enabling Gilmour to produce a more
compact hose about 50% lighter than standard
PVC hoses
• Incorporated custom colorants for brand
consistency, and specialty additives for
enhanced UV and abrasion resistance
• Delivered a single-material solution for easier
manufacturing, and supplied materials locally to
align with customer’s “Made in the USA” brand
• Provided regulatory and technical support to
product development
Customized Versaflex™ TPE
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2023-09/ColorWorks Body Wash Case_Study_Snapshot.pdf
LEADING CONSUMER
GOODS COMPANY
B O D Y W A S H C A P S
• Lend guidance in using color trending intelligence to
customize 20+ colors for product line rebranding
• Provide fast turnaround on new designs to improve speed
to market
• Navigate development efforts with external design firms and
label manufacturers to ensure visual consistency and brand
identity
• Receive technical support before and during processing
• Delivered over 20 approved custom colors
utilizing market and trend expertise
• Employed both virtual and onsite co-collaboration
sessions for quick turnaround on crucial color
decisions
• Worked with all necessary parties, including
design firms, manufacturers, and internal
engineering team to protect brand integrity
• Provided technical support and expertise to
converter
ColorWorks™ Design & Technology Centers –
West Chicago
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2021-07/lactra-low-tio2-product-bulletin_0.pdf
DAIRY PACKAGING OPTIONS
Dairy brands have employed various packaging
materials and formats to protect dairy products
from visible light including colored glass, laminated
paperboard cartons, and multilayer plastics.
Within the food & beverage sector, brand owners are
aware of current and potential incoming tariffs which
may limit TiO2 content in packaging.
Consequentially
many brand owners are already looking to reduce
the inorganic content in their packaging to
https://www.avient.com/sites/default/files/2022-06/CAI Animal Free Additives Product Bulletin.pdf
Converters and brand owners working with flexible
film products are seeking extended food contact
compliance for their packaging options, as this gives
them the potential to increase their global market
reach and share.
Eco-conscious packaging
compositions are preferred by customers, pushing
convertors and brand owners to use sustainable
materials—perhaps partially based on renewable
or bio-derived sources—that also ensure food
contact compliance.
The option of using these solutions helps converters
and brand owners quickly adapt their packaging
portfolios to the changing market requirements and
consumer habits while complying with global food
contact requirements.
https://www.avient.com/sites/default/files/2023-10/Cesa Unify A4R Product Bulletin.pdf
Many brand owners are also setting their own
sustainability targets by pledging to increase PCR
content by a significant percentage within relatively
short time scales.
RECYCLING CHALLENGES
As more and more PCR enters the value chain, brand
owners, recyclers, and convertors are faced with
new and increasing challenges related to recycling.
This polyolefin compatibilizer additive can help
brand owners, recyclers, and convertors who require
high-performance and cost-effective solutions
that can make recycling easier, allowing them to
continue using greater quantities of PCR in their
polyolefin applications.
https://www.avient.com/sites/default/files/2020-11/gls-tpes-soft-touch-selection-guide.pdf
Packaging designed with soft
touch can help you differentiate your product and
increase brand preference.
As a brand owner or packaging designer, you’re
seeking a relationship with consumers.
They also
expect the brands they trust to be
environmentally responsible.
https://www.avient.com/sites/default/files/2022-10/OnColor NIR Sortable Colorants Product Bulletin.pdf
OnColor NIR
sortable colorants are available in a range of dark
tones, including blacks, and can also be customized
to support the needs of brand owners, allowing dark
packaging to remain an option for current products.
THE LURE & COMPLEXITY OF
DARK PACKAGING SHADES
Dark packaging has always been a popular choice
by brand owners and is therefore widely used across
different applications and packaging types.
APPLICATIONS
OnColor NIR Sortable Colorants can benefit
the following stakeholders operating within the
packaging industry:
• Retailers
• Brand Owners
• Convertors
• Recycling Facilities
• Packaging Recovery Organizations
GLOBAL APPROVALS
• COTREP approved portfolio available
• APR Meets Preferred Guidance for PE and PP resins
Also sold as Cesa™ IR Black Additives
For any additional information on our color and additive
masterbatch portfolio for packaging and consumer
applications, please contact your local Avient representative.
https://www.avient.com/sites/default/files/2023-03/OnColor NIR Sortable Colorants Product Bulletin.pdf
OnColor NIR
Sortable Colorants are available in a range of dark
tones, including blacks, and can also be customized
to support the needs of brand owners, allowing dark
packaging to remain an option for current products.
THE LURE & COMPLEXITY OF
DARK PACKAGING SHADES
Dark packaging has always been a popular choice
by brand owners and is therefore widely used across
different applications and packaging types.
APPLICATIONS
OnColor NIR Sortable Colorants can benefit
the following stakeholders operating within the
packaging industry:
• Retailers
• Brand Owners
• Convertors
• Recycling Facilities
• Packaging Recovery Organizations
GLOBAL APPROVALS
• COTREP approved portfolio available
• APR Meets Preferred Guidance for HDPE resin
For any additional information on our color and additive
portfolio for packaging and consumer applications,
please contact your local Avient representative.
https://www.avient.com/sites/default/files/2023-03/Cesa Nox A4R Product Bulletin_0.pdf
Many brand owners are also setting their own
sustainability targets by pledging to increase PCR
content by a significant percentage within relatively
short time scales.
RECYCLING CHALLENGES
As more and more PCR enters the value chain, brand
owners, recyclers, and convertors are faced with
new and increasing challenges related to recycling.
These defects
can create further processing issues later on which
can slow down production, interfere with end-
product quality, or cause issues with consumers
and brand image.
https://www.avient.com/sites/default/files/2023-11/Cesa Anti-Block Slip LS Product Bulletin_A4.pdf
Eco-conscious packaging
compositions are preferred by customers, pushing
convertors and brand owners to find more
sustainable materials that also ensure food contact
compliance.
WHAT IT DOES
Cesa™ Anti-Block Slip LS is a range of additives for
flexible polyolefin packaging that helps convertors
and brand owners switch from multi-material to
mono-material packaging.
With its ability to simplify packaging structures and
reduce waste, Cesa Anti-Block Slip LS supports the
transition from difficult-to-recycle multi-material
packaging to mono-material compositions,
contributing to a positive brand image in the
market.