https://www.avient.com/sites/default/files/2024-04/Guitar Picks Case Study Snapshot.pdf
MUSIC
ACCESSORIES OEM
G U I T A R P I C K S
• Achieve colors that provide enhanced visibility in low-light
environments
• Shorten the product development time to accelerate speed
to market
• Create a framework of accessibility-focused picks that
meet quality and performance standards
• Provided onsite exploration using color
theory and trend research to develop three
color options for use in dimly lit
environments or by people with low vision
• Expedited the process with rapid color
matching, iterations, and approvals, allowing
time for additional matches to be explored
• Developed specific colors that met all quality
standards and offered unique, vibrant, and
fun options
ColorWorks™ Design Center, Phoenix, AZ
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2025-03/Latam Cesa Slip AntiBlock Case Study.pdf
FLEXIBLE PACKAGING
MANUFACTURER
F L E X I B L E P O U L T R Y P A C K A G I N G
• Provide low friction resistance for multilayer film structures
with external polyamides
• Prevent self-adhesion of plastic films
• Enhance the end-use appearance
• Provided additives that result in a lower
coefficient of friction for packaging end
products
• Enhanced the appearance of packaging
surfaces by creating a smoother finish
• Offered expertise in additives for polyamides
in flexible packaging and assistance in
achieving regulatory approval
Cesa Anti-Block Additives and Cesa Slip
Additives
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2025-02/MAXXAM Fan Blower Housing Application Snapshot.pdf
Appliance Manufacturer
APPLIANCE
MANUFACTURER
F A N B L O W E R H O U S I N G
• Non-halogen to industry standards
• Thermal stability
• Good impact properties
• Easy to process
• Good cost/performance
• Replaced halogenated solutions while
keeping the required mechanical
performance
• Delivered solution with V-0 flame
performance rating to withstand high-heat
environments
• Met regulatory standards including RoHS
and REACH as well as local Turkish
regulations
Maxxam NHFR Non-Halogen Flame
Retardant Polyolefin Formulation
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2025-02/MAXXAM Living Wall Planter Application Snapshot.pdf
B&C COMPANY
L I V I N G W A L L P L A N T E R
• Non-halogen flame retardant formulation
• SBI fire test rating of B-S2-D0
• Good durability and UV stability
• Easy to process
• Good cost/performance
• Provided an optimal balance of fire safety
and durability
• Improved environmental responsibility for
construction application
• Supported the appealing design and surface
aesthetic
Maxxam NHFR Non-Halogen Flame
Retardant Polyolefin Formulation
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-12/Versaflex TPE Fitness band-case study snapshot_1202.pdf
GLOBAL FITNESS
BRAND
R E S I S T A N C E B A N D
• Soft material (25-30 Shore A durometer)
• Grippy feel
• Good colorability
• Compatible with injection molding
• Developed a custom-made TPE with
excellent rebound resilience, even after
45,000 stretches
• Replaced thermoset rubber with a
recyclable material
• Supported higher production efficiency to
reduce total cost
Versaflex Thermoplastic Elastomers
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-11/Cesa_ Slip Additives-baby diaper -Case Study Snapshot-CNSHA3OLH90098.pdf
Baby diaper manufactureR
BABY DIAPER
MANUFACTURER
P P N O N W O V E N M U L T I L A Y E R S
• Provide slip additives with high concentrated content
• Offer products meeting customer FDA requirements
• Shorten supply lead time and reduce cost compared with
importing from EU
• Offered additives with high concentrated
content, which is unachievable for
competitors
• Provided regulatory support, significant cost
and time savings
• Compressed the timeline through on-site
color visualization, exploration, and
formulation of new colors by the expert
designer
Cesa Slip Additives
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-11/Cesa_ WithStand_ Antimicrobial Additives-Medical Gown-Case study snapshot.pdf
Medical gown manufacturer
MEDICAL GOWN
MANUFACTURER
P P N O N W O V E N M U L T I L A Y E R S
• Excellent anti-microbial and anti-virus performance
• Pass JIS Test
• Provide technical support including specific specs,
processing and molding recommendations
• Customized anti-virus solutions designed to
support performance standards for materials
used in the surgical environment
• Provided technical support for material
selection, part & tool design, and process
development to accelerate commercialization
• Supported customer’s products pass the JIS
test
Cesa WithStand Antimicrobial Additives
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-11/Cesa_ Fiber Additives-fabric mask-case study snapshot.pdf
FABRIC MASK
MANUFACTURER
P P N O N W O V E N M U L T I L A Y E R S
• Meet regulatory requirements for the application
• Provide technical support including specific color,
processing and molding recommendations
• Deliver a highly hydrophilic performance
• Developed a compliant additives solution to
meet necessary regulatory specifications
• Provided technical expertise throughout the
design and manufacturing process
• Offered an effective solution to make it soft
touch while hydrophilic
Cesa Fiber Additives
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-12/Versaflex CE -Gaming Wheel - Case study Snapshot.pdf
GLOBAL CONSUMER
ELECTRONICS BRAND
G A M I N G W H E E L G R I P
• Soft touch feel
• Good bonding with PC+20GF substrate
• Non-blooming surface finish
• Replaced leather with a TPE to improve
production efficiency through overmolding
• Provided a recyclable alternative to silicone,
giving the customer the choice of more
sustainable grip material
• Offered durable solution with good wear
resistance and excellent chemical and oil
resistance
Versaflex CE TPE
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-10/CCG metallic sulfones case study_Final.pdf
AVIATION COMPONENTS
MANUFACTURER
S E A T B E L T C O V E R
• Paint-free, metallic look
• Reduced Volatile Organic Compounds (VOCs)
• Lightweight
• Excellent mechanical performance
• Non-conductive solution
• Provided a non-conductive solution with reduced
VOCs and coexisting color and metallic effects
• Supplied a technology compatible with PPSU,
PES, and PSU
• Lowered density compared to virgin resin
• Reduced the need for secondary processing and
associated VOCs
• Supplied low minimum order quantity of gold,
silver and bronze colors
Colorant Chromatics Metallic Effect Pre-
colored Sulfone Colorants
KEY REQUIREMENTS
WHY AVIENT?