Explore affordable luxury packaging that won't compromise brand quality or perception Your brand connotes luxury.

Explore affordable luxury packaging that won't compromise brand quality or perception. Your brand connotes luxury.

CLEVELAND – January 8, 2021 – Avient Corporation, a premier provider of specialized and sustainable material solutions and services, today announced the launch of Zodiac™ Taurus™ non-PVC inks, the third offering in the Zodiac™ brand collection of eco-conscious screen-printing inks. Zodiac Taurus non-PVC inks can create the sustainable garments that consumers seek, while providing the durability and feel expected by brand owners and printers.

At the same time, PCR-containing formulations can help manufacturers, designers, and brand owners close the gap on ambitious sustainability targets by lowering carbon emissions.   Consumers are more conscious of sustainability, and brand owners are seeking new material solutions to support their circular economy goals,” says Matt Mitchell, director of global marketing of Specialty Engineered Materials at Avient.

As more brands are demanding sustainable packaging solutions, they are looking to incorporate higher levels of recycled material. By addressing the challenges associated with increased rPET content, ColorMatrix AAnchor helps brands achieve their sustainability goals while delivering high-quality PET packaging."  

ColorWorks provides highly specialized color collaborative design service combined with color technology and expertise to support designers, marketing specialists and brand managers in their brand lifecycle management.

Steven Chai, general manager for Asia, PolyOne ColorMatrix, said, “In today’s consumer-focused world, consistent product quality is fundamental to gaining consumer trust and brand loyalty. It enables brands and packaging converters to enhance protection for UV-sensitive foods and beverages packaged in PET.

Traceability plays an important role in the textile industry to confirm brand ownership or to support labels for specific features such as recycled content or biopolymer content. However, due to the complexity of the supply chain, it is becoming increasingly difficult for fiber manufacturers and brand owners to trace back the origin of garments and other types of fabrics. 

With more post-consumer recycled materials (PCR) entering the value chain, brand owners, recyclers, and converters are faced with new and increasing challenges related to recycling. This improvement in the polymer's properties enables recyclers to attain higher-quality recycled materials, allowing brand owners and converters to produce cost-effective PCR end-products with the desired performance properties.

This can help brand owners and technical colorists simplify the process of transitioning to higher levels of PCR content, shorten the time-to-launch of new product ranges, and create global color consistency. We’re continually supporting brand owners and designers to re-imagine their sustainability goals,” said Alessandra Neves, senior marketing and sustainability manager at Avient.