In addition, the additive is compatible with many different rPET grades to help brand owners achieve their sustainability targets. Brand owners themselves are committing to increased recycled content beyond these regulations.

These new TPEs can help electronics brands and OEMs successfully and sustainably deliver on color, material, and finish trends without the fear of surface blooms.” Using Versaflex non-blooming materials, brands and OEMs can achieve a premium, silky-soft overmolded surface without surface blooms.

Dark packaging, traditionally using colorants containing carbon black, is a popular choice for brand owners. APR’s MPG program helps brand owners be more confident that the materials they incorporate into their products support recyclability.

PCR Color Prediction Service – winner of the 2023 Re|focus Sustainable Innovation in Design Award and a finalist for the 2023 Plastics Recycling Show Europe (PRSE) Product Technology Innovation of the Year Award, this digital service supports PCR resin coloration by illustrating the color possibilities or limitations of certain PCR material before sample development to help simplify the overall decision-making process for brand owners and technical colorists.   With a palette of 20 colors and effects, the guide helps plastic product designers, brand managers, and marketing professionals make more informed color choices.  

This in turn affects consumer perceptions of product appearance and brand value. As a result, brand owners need to ensure the oxygen scavengers used in their PET bottles maintain efficacy as increasing levels of rPET are introduced.

We are not only offering high-tech solutions and helping manufacturers to achieve a more sustainable development, but also using our expertise to help brands catch the latest color trends. This can help brands to obtain deeper insights into what today’s markets demand and how to leverage future trends.”

Food and beverage brand owners are aware of current French tariffs and potential future tariffs that may limit TiO2 content in packaging. As a result, brand owners in the EU, Asia, and LATAM are proactively reducing TiO2 and total inorganic content in their packaging to less than 4 percent, with an eye toward an expected future reduction to less than 1 percent. 

TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal. Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.

Using these types of solutions, companies can differentiate their brands and position themselves as market leaders and innovators in sustainability. Using bio-derived alternatives can help attract and retain environmentally conscious consumers and foster brand loyalty.

existing specialty inks portfolio, alongside prominent brands such as Wilflex® and Rutland®. Magna represents an important investment in sustainable solutions, as brand owners seek alternatives to legacy technologies," said Magna has pioneered the development of next-generation water-based ink technology that provides innovative and high-performance solutions for leading brands and screen printers.