https://www.avient.com/industries/consumer/consumer-staples/everyday-essentials/personal-products
Color Cosmetics
PES/PSU/PPSU Colorants: Colorant Chromatics™
Keep it simple: Get the color and additive enhancement you need from a single concentrate
https://www.avient.com/sites/default/files/2020-11/smart-colorants-infographic.pdf
Enhancing polymer materials
with colorants can:
• Differentiate products
• Reinforce branding
• Evoke emotions
• Add value to a
commodity item
• Promote safety
Creative and effective use of polymer colorants, which come in liquid and solid forms,
can have an impact all along the value chain.
COMPLEMENTARY SOLUTIONS
SMART COLORANTS:
MAKING THE MOST OF COLOR
SOLID COLORANTS LIQUID COLORANTS
Available based on many
different carrier resins
Clean, easy handling + feeding
Designed + engineered for
compatible polymer matrix
More effective for
low letdown ratios
Highly accurate dispensing
Can be processed
at lower temperatures
COLOR
STRATEGY
BEST
PRACTICES
EXPANDING
COLORANT OPTIONS
Avoid limiting yourself to either
solid or liquid forms, and focus
on the requirements of the end
application instead
• Widen your materials and
applications possibilities
• Achieve the desired
effect for each part
• Optimize productivity
and system costs by
matching the right colorant
type to the project
ADDING SPECIAL EFFECTS
Further differentiate and add value to your products
• Examples include: metallic, pearlescent, chrome look,
edge glow, sparkle/glitter, neon/fluorescent look,
woodgrain/stone/camouflage
SELECTING + SIZING
COLORANT EQUIPMENT
Both liquid and solid
colorants can be used in
the same production facility
• Use the right colorant
to significantly impact
production and offer
improvements in terms
of efficiency and quality
$37.5B
projected global colorants
market size by 2025**
84.7%
of consumers cite colors as
the primary reason they buy
a particular product*
U
S
D
© 2020 Avient, All Rights Reserved
To learn more about polymer colorants and how
you can improve your current color strategy,
visit avientdistribution.com or call +1.844.4AVIENT
https://www.avientdistribution.com/
https://www.avient.com/resource-center?document_type=0&industry=0&product_family=84&product_subfamily=0&product_name=0&op=FILTER RESULTS&form_build_id=form-fNS88LG3BRw1MCsEhxqrGzoCcCISeOxlsDfIOUV4Mx0&form_id=resource_filter_form&page=4
Avient Resources
Avient Resources
Avient healthcare solutions, qualifications and USP Class VI Colors
https://www.avient.com/products/vinyl-formulations
Wire & Cable Colorants: OnColor™
These concentrates efficiently stand up to the performance needs of wire and cable
Liquid at room temperature, these customized resins can also be toll blended for any application
https://www.avient.com/news/avient-showcase-sustainable-textile-innovations-yarn-expo-autumn-shanghai
Avient Showcases High Performance and Sustainable Fiber Colorants and Additives at Yarn Expo Autumn
Avient and Coloro Collaboration: offers more than 400 Coloro colors as standard colorants for spin-dyeing (dope-dyeing) fibers.
It provides the ZDHC MRSL level 3 for Avient fiber color and additive solutions.
https://www.avient.com/sites/default/files/2022-10/2022 Automotive Industry Overview Brochure.pdf
Our global team is here to accelerate development and part
approvals, supporting you with:
• Materials that meet over 500 automotive polymer OEM
specifications
• More than 14,000 color and additive approvals for OEM
specifications, including more than 2,000 UL94-registered
concentrates and pre-colors
• Advanced design and color expertise
PORTFOLIO HIGHLIGHTS
Specialized polymers and composites
• Thermoplastic Elastomers
• Recycled and Bio-based Thermoplastic Elastomers
• Long Fiber Reinforced Formulations
• Thermally Conductive Formulations
• Static Dissipative, Electrically Conductive, and EMI/RFI
Shielding Formulations
• Pre-Colored Thermoplastics for Premium Finishes
• Engineered Polymer Formulations
• Continuous Fiber Tapes & Laminates
Colorants, additives, and plastisols
• Solid & Liquid Colorants (special effects & bio-based)
• Colorant and Additive Concentrates
• Functional and Performance Additives (UV, FR,
antimicrobial, and more)
• Liquid Additives
• Chemical Foaming and Nucleating Agents
• High-Temperature Concentrates
• Silicone Dispersions
• Vinyl Powders and Plastisols
Design & Color Services
• Avient Design
• ColorWorks™ Design & Technology Centers
UNDERHOOD
Air Management
Fuel Systems
Filters/Cleaners
Engines/Power train
Fans & Shrouds
Engine & Cam Covers
Fluid Reservoirs
Wire & Cable and Connectors
Battery Systems & Supports
EV Battery Systems
Sensors/Controls/Actuators
Turbo/Super Chargers
Control Modules/Valves
Gears & Hoses
HVAC Systems
Electrical Control Units
EXTERIOR
Move over metal... our material
and colorant solutions enable
you to replace metal and paint
while improving miles per gallon
or per charge.
Color collaboration design services – Working
with you at the earliest stages of development,
our experts offer ideas, inspiration and technical
guidance on colors for plastics so you can integrate
high-impact concepts early to save time and money.
1.844.4AVIENT
www.avient.com
Copyright © 2022, Avient Corporation.
Avient makes no warranties or
guarantees respecting suitability of either Avient’s products or the information for your process or end-use application.
https://www.avient.com/resource-center?document_type=59&page=29
Avient Resources
Avient Resources
HiFormer™ Liquid Technology for Plastic Coloration - Video
https://www.avient.com/products/polymer-colorants/colorant-dispersions/stan-tone-hc-plus-silicone-dispersions-healthcare
Fully approved for USP Class VI compliance, they are available in liquid silicone rubber (LSR) and high consistency silicone rubber (HCR) options.
Browse and download our literature to learn more about Avient solutions and services.
Learn how Avient's pre-dispersed colorants and additives give you the consistency and quality your products deserve
https://www.avient.com/knowledge-base/case-study/enabling-cleaner-and-safer-automotive-parts
Avient collaborated with a leading global automotive OEM and its injection molder to eliminate paint from a new vehicle’s interior.
To support the transition to molded-in-color (MIC) parts, the customer specified Avient’s metallic-effect Smartbatch™ FX concentrates for two PC/ABS side panels on the center console of a compact SUV.
https://www.avient.com/knowledge-base/case-study/enabling-cleaner-and-safer-automotive-parts?sust[]=1139
Avient collaborated with a leading global automotive OEM and its injection molder to eliminate paint from a new vehicle’s interior.
To support the transition to molded-in-color (MIC) parts, the customer specified Avient’s metallic-effect Smartbatch™ FX concentrates for two PC/ABS side panels on the center console of a compact SUV.