https://www.avient.com/sites/default/files/2024-12/Norbert - Bio 2024.pdf
NORBERT MERKLEIN
Vice President and General Manager EMEA of Color, Additives & Inks
Norbert Merklein serves as Vice President and General Manager for the Europe, Middle
East, and Africa (EMEA) region of Color, Additives & Inks at Avient Corporation, an innovator of
materials solutions that help customers succeed while enabling a sustainable world.
Merklein joined Avient in July of 2020 through the acquisition of the Clariant
Masterbatch business.
Avient Corporation • 33587 Walker Road • Avon Lake, Ohio 44012 • 440.930.1000 • www.avient.com
https://www.avient.com/sites/default/files/2025-04/MAXXAM NHFR Push Buttons Case Study Snapshot.pdf
Appliance Manufacturer
APPLIANCE
MANUFACTURER
P U S H B U T T O N S
• Non-halogen to industry standards
• Lower density
• Good impact properties
• Easy to process
• High aesthetics
• Provided a non-halogenated solution while
improving the performance of the formerly used
halogenated grade
• Supported the project with various expertise in
design, regulatory and technical support
• Helped to reduce the system cost and make our
customer more competitive in the market
Maxxam NHFR Non-Halogen Flame
Retardant Polyolefin Formulation
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
NON-HALOGEN FLAME RETARDANT
LEARN MORE
Copyright © 2025, Avient Corporation.
https://www.avient.com/sites/default/files/2024-12/Oncolor bio colorant -smartwatch housing -case study snapshot.pdf
FITNESS
SMARTWATCH
BRAND
S M A R T W A T C H H O U S I N G
• Reduce carbon footprint at least 30% by using bio-based
material
• Meet physical properties requirements such as impact
strength, UV resistance, and thermal resistance
• Provide small lot quantity for various colors
• Offered bio-based colorants to support
carbon footprint reduction
• Maintained over 80% of mechanical
properties of materials and passed QSUN &
QUV test
• Offered supply flexibilities in low volume for
a high mix of colors
OnColor Bio Colorants
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
SUSTAINABILITY + BIO-BASED MATERIAL
LEARN MORE
Copyright © 2024, Avient Corporation.
https://www.avient.com/sites/default/files/2025-02/MAXXAM Power Tool Manufacturer Application Snapshot.pdf
POWER TOOL
MANUFACTURER
P O W E R T O O L B A T T E R Y P A C K
• Non-Halogen to industry standards
• Increased thermal conductivity
• Good impact properties
• Easy to process
• Corporate color
• Provided a non-halogenated solution for
Bosch while increasing the thermal
conductivity
• Supported with regulatory and technical
knowledge
• Helped to source a UL-listed material from
the EU for production in China with identical
quality
Maxxam NHFR Non-Halogen Flame
Retardant Polyolefin Formulation
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
NON-HALOGEN FLAME RETARDANT
LEARN MORE
Copyright © 2025, Avient Corporation.
https://www.avient.com/sites/default/files/2020-08/composite-braces-case-study.pdf
COMPOSITE BRACE SAVES WEIGHT, IMPROVES
STRUCTURAL INTEGRITY
© 2020, All Rights Reserved
Avient Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012
To learn more, contact Avient at
+1.844.4AVIENT (1.844.428.4368)
THE CHALLENGE
A major US automotive OEM makes extensive use
of lightweight composites materials.
The Avient composite cradle brace became a lighter-
weight performance upgrade for the stock aluminum
cradle brace.
https://www.avient.com/sites/default/files/2023-10/2023 Syncure Wire and Cable Product Selection Guide.pdf
Avient makes no representations, guarantees, or warranties of any kind with respect to the information contained in this document about its accuracy, suitability
for particular applications, or the results obtained or obtainable using the information.
Avient makes no warranties or
guarantees respecting suitability of either Avient’s products or the information for your process or end-use application.
AVIENT MAKES NO WARRANTIES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, either with respect to the information or products reflected by the
information.
https://www.avient.com/sites/default/files/2024-02/Gravi-Tech REC Recycled Formulations Product Bulletin.pdf
Avient makes no representations, guarantees, or warranties of any kind with respect to the information contained in this document about its accuracy, suitability for
particular applications, or the results obtained or obtainable using the information.
Avient makes no warranties or guarantees
respecting suitability of either Avient’s products or the information for your process or end-use application.
AVIENT MAKES NO WARRANTIES, EXPRESS OR IMPLIED,
INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, either with respect to the information or products reflected by the information.
https://www.avient.com/sites/default/files/2021-07/moisture-resistant-nylon-lft-technical-bulletin.pdf
Surface gloss levels >70 can be obtained in
polished molds with these environmentally
stabilized formulations.
1.844.4AVIENT
www.avient.com
Copyright © 2021, Avient Corporation.
Avient makes no warranties or
guarantees respecting suitability of either Avient’s products or the information for your process or end-use application.
AVIENT MAKES NO WARRANTIES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, either with respect to the information or products reflected by the
information.
https://www.avient.com/sites/default/files/2021-06/plastisol-storage-handling-technical-bulletin.pdf
TECHNICAL BULLETIN
1.844.4AVIENT
www.avient.com
Copyright © 2021, Avient Corporation.
Avient makes no warranties or
guarantees respecting suitability of either Avient’s products or the information for your process or end-use application.
AVIENT MAKES NO WARRANTIES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, either with respect to the information or products reflected by the
information.
https://www.avient.com/sites/default/files/2020-11/eccoh-product-selection-guide-en.pdf
hotels, large
office blocks, off-shore installations,
trains, metros, and ships).
1.844.4AVIENT
www.avient.com
Copyright © 2020, Avient Corporation.
Avient makes no warranties or
guarantees respecting suitability of either Avient’s products or the information for your process or end-use application.
AVIENT MAKES NO WARRANTIES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, either with respect to the information or products reflected by the
information.