These innovations include Avient’s PCR Color Prediction Service, ColorForward™ 2025, and new grades of polymer additives for flexible film. ColorForward™ 2025: the 19th edition of Avient’s color trend forecast developed to inspire brand owners and designers of plastic products, featuring 20 colors and effects derived from societal trends likely to influence consumer color preferences and the design of consumer products in the future PCR Color Prediction Service: a digital tool that can illustrate the color possibilities or limitations of certain types of recycled resins (PCR) prior to laboratory trials, which can help simplify the overall color decision-making process during product development and launch

Homepage // News Center // OnColor™ WC Wire and Cable Colorants Feature Cost-Effective Performance Compatible with ethylene-vinyl acetate (EVA) and polyethylene (PE), a portfolio of 12 standard colors allows for lower minimum order quantities and shorter lead times. OnColor WC Choice colorants are commercially available in North and South America, with additional global availability pending.  

Homepage // News Center // Avient Earns 2023 Re|focus Sustainable Innovation in Design Award for PCR Color Prediction Service Avient’s Color Prediction Service (CPS) is the first digital tool of its kind that can illustrate the color possibilities or limitations of certain types of recycled resins (PCR) prior to laboratory trials. As early adopters of our PCR Color Prediction Service, L’Oréal achieved consistent colors across various PCR grades in different countries, enabling them to launch with fewer color iterations and color trials, thereby reducing complexity and increasing speed.”

Homepage // News Center // Halal Certification Expands for Avient’s Colorants and Additives Produced at Indonesia Site Avient Obtains Halal Certification Expansion to Include its Colorants and Additives Produced at the Tangerang, Indonesia Facility. We are proud of being the first colorants and additives manufacturer in Southeast Asia of Avient to meet Halal requirements across such a comprehensive range of offerings.

Polymer Colorants Color Cosmetics Making the Most of Color: Smart Colorants™

Polymer Colorants Color Cosmetics Making the Most of Color: Smart Colorants™

Polymer Colorants Color Cosmetics Making the Most of Color: Smart Colorants™

Polymer Colorants Color & Additives Frost SFX Color Cosmetics

Liquid Color Concentrates: ColorMatrix™ Polymer Colorants Liquid Color Concentrates

Homepage // News Center // Avient Launches Artisan™ High-Gloss, Pre-Colored Thermoplastics for Paint Replacement Parts molded from Artisan pre-colored thermoplastics offer excellent scratch resistance compared to painted plastic, which minimizes the appearance of scratches. The Artisan nylon grade is globally available in a range of customizable colors.