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CONVENTIONAL COLOR DEVELOPMENT PROCESS REDEFINED COLOR DEVELOPMENT Direct online access to create new colors or view multiple color formulations matching your specification Full visibility on color accuracy data performance, price and regulatory status Order samples for dispatch within 24 hours On-demand color supply for production Color Supplier Designer Brand Target samples/ Target samples/ Matches Trials Manufacturer ApprovalsApprovals Trials Designer BrandManufacturer ColorMatrix Select Color Supplier Designer Brand Target samples/ Target samples/ Matches Trials Manufacturer ApprovalsApprovals Trials Designer BrandManufacturer ColorMatrix Select Multiple rounds of sampling, trials and approvals, usually over many weeks COLORMATRIX ADVANCED LIQUID COLOR SYSTEMS Not all liquid colors are the same!

SPECTROPHOTOMETER CONFIGURATION FOR COA Type: Datacolor Illuminate: D65 Daylight Observer: 10 degree, large area view, specular included EXPLANATION OF SPECTROPHOTOMETRIC VALUES DL* Lightness/Darkness Difference (Delta L*) The shade of gray (black/white) + = Lighter - = Darker Da* Red/Green Color Difference (Delta a*) + = Hue is redder (or less green than) - = Hue is greener (or less red than) Db* Yellow/Blue Color Difference (Delta b*) + = Hue is yellower (or less blue than) - = Hue is bluer (or less yellow than) DC* Difference Attributed to Chromaticity (Delta C*) + = More saturated than (more color intensity) - = Less saturated than (less color intensity) DH* Difference Due to Hue Only (Delta H*) DE* Total Color Difference (Delta E*) DE is a mathematical calculation utilizing the DL*, Da* and Db*, and therefore, used alone this number can be misleading as to the true color of a material.

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