The company’s approach to product design is deeply rooted in the principles of the circular economy and BIC’s 4R philosophy: reducing the amount of raw materials, including as much recycled or alternative materials as possible, making more refillable products, and improving the recyclability of both products and packaging. reSound™ REC post-industrial recycle (PIR) and post-consumer recycle (PCR) TPEs help brand owners create sustainable end-user products. Formulated to achieve 62 percent recycled content, this high-performance TPE enabled BIC to create products that live up to its sustainability promises.

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The company’s approach to product design is deeply rooted in the principles of the circular economy and BIC’s 4R philosophy: reducing the amount of raw materials, including as much recycled or alternative materials as possible, making more refillable products, and improving the recyclability of both products and packaging. reSound™ REC post-industrial recycle (PIR) and post-consumer recycle (PCR) TPEs help brand owners create sustainable end-user products. Formulated to achieve 62 percent recycled content, this high-performance TPE enabled BIC to create products that live up to its sustainability promises.

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